OpenRouter has built an AI agent called Rasp for its five-person sales team, using it to handle routine work across the sales cycle. According to BlockBeats, the system checks customer background information, qualifies leads, replies to emails, prepares materials before meetings, summarizes notes afterward, and updates customer records.
The company said 93% of first-contact emails are now sent automatically by AI, with many customers receiving a reply in under a minute. It also said the work surrounding each product demo, before and after the meeting, has been reduced from 103 minutes to 44 minutes.
OpenRouter said the setup saves about 600 hours per month while costing $30 per day, including engineering labor and model expenses. Sales staff still handle meetings, negotiations, and final decisions. The company’s view is that assigning AI to research, note-taking, and form-filling is proving easier to implement than asking AI to replace salespeople outright.
OpenRouter has deployed an AI agent called Rasp for its five-person sales team to handle repetitive work in the sales process.
According to BlockBeats, the system can check background information after a customer inquiry comes in, qualify leads, and reply to emails. It also prepares materials before meetings, then summarizes notes and updates customer information after meetings end.
Most first-contact emails are now sent by AI
OpenRouter said 93% of first-contact emails are now sent automatically by AI, and many customers receive a response in less than a minute.
Time spent around each product demo has been cut
The company also said Rasp is being used for work that happens before and after product demos. According to OpenRouter, the time required for those tasks has fallen from 103 minutes to 44 minutes for each demo.
Company says the system saves 600 hours a month
OpenRouter said the setup saves about 600 hours per month and costs $30 per day, including engineering labor and model expenses.
Sales staff still handle meetings, negotiations, and final decisions. Rather than trying to have AI sell directly in place of people, OpenRouter’s position is that assigning AI to background research, note-taking, and form-filling may deliver results faster.
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