Visa, Mastercard Among 140 Giants Back OUSD Stablecoin, Yet Market Impact Likely Limited

Visa, Mastercard Among 140 Giants Back OUSD Stablecoin, Yet Market Impact Likely Limited

N
News Editor
2026-07-01 06:54:42
Open Standard has launched a new stablecoin OUSD backed by 140 major enterprises including Visa, Mastercard, PayPal and Stripe. The collaborative management model shares protocol revenue with participants, challenging the centralized stablecoin status quo. However, analysts believe OUSD will struggle to displace USDT and USDC's dominance due to network effects. The launch nonetheless signals deeper traditional finance engagement with stablecoin infrastructure, potentially boosting global adoption.

OUSD Launch: 140 Major Firms Join Forces

On July 1, 2026, Open Standard unveiled the OUSD stablecoin, backed by 140 prominent companies including Visa, Mastercard, PayPal, Stripe, and others. OUSD adopts a collaborative management model, distributing protocol-generated revenue to participating nodes and users. Its governance structure resembles a DAO, aiming to challenge the long-standing dominance of centralized stablecoins like USDT and USDC.

Visa, Mastercard Among 140 Giants Back OUSD Stablecoin, Yet Market Impact Likely Limited 2

Visa, Mastercard Among 140 Giants Back OUSD Stablecoin, Yet Market Impact Likely Limited 3

Market Impact: Limited Disruption, Meaningful Signal

Despite the impressive consortium, multiple analysts note that OUSD lags far behind Tether and Circle products in liquidity, exchange listings, and user habits. The stablecoin market exhibits strong network effects, making it difficult for new entrants to gain traction quickly. However, OUSD's launch marks an important milestone: traditional financial infrastructure giants are now actively engaging in stablecoin ecosystem building, which could accelerate regulatory acceptance and adoption of stablecoins in global payment systems.

Visa, Mastercard Among 140 Giants Back OUSD Stablecoin, Yet Market Impact Likely Limited 4

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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