According to CoinDesk, the Pokemon trading card market is now valued at roughly $10 billion to $15 billion, with demand strong enough to trigger lines at retailers including Costco. The report pointed to a $16.5 million sale of Logan Paul’s Pikachu Illustrator card as one of the clearest signs of how far the category has moved beyond hobby collecting. Sales at major chains such as Target and Walmart, along with eBay’s $26.2 billion in card sales in 2025, were cited as evidence that trading cards have developed into a major alternative asset class. CoinDesk also said the category has recently outperformed both the S&P 500 and Bitcoin. Against that backdrop, ATH Labs has launched Deadstock, a blockchain startup that aims to tokenize high-grade cards and store them in vaults. The project is trying to address a fragmented market structure and slow transaction speeds, though it still faces liquidity constraints and the network-effect advantage held by incumbent platforms such as eBay.
ChainCatcher reported, citing CoinDesk, that the Pokemon trading card market is currently worth about $10 billion to $15 billion, with demand driving lines at retailers including Costco.
CoinDesk said Logan Paul’s Pikachu Illustrator card once sold for $16.5 million. Sales at large retail chains including Target and Walmart, together with eBay’s $26.2 billion in card sales in 2025, show that trading cards have become a meaningful alternative asset class and have recently outperformed the S&P 500 and Bitcoin.
Against that backdrop, Deadstock, a blockchain startup launched by ATH Labs, is trying to tokenize high-grade cards and place them in vaults to improve a market that remains fragmented and slow to trade. The project still faces liquidity challenges, as well as the network-effect advantage of established platforms such as eBay.
This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan. Disclaimer:
The market information, project data, and third-party content displayed on this platform are for industry information sharing only and do not constitute any form of investment advice or return commitment.
Cryptocurrency trading carries high risks. Users should fully assess their risk tolerance and make independent decisions. All profits, losses, and legal responsibilities are borne by the users themselves.
