PwC is preparing to deepen its work with crypto clients as the U.S. regulatory climate becomes easier for large firms to handle. The Financial Times reported that Paul Griggs, PwC's U.S. senior partner and CEO, said the firm intends to lean harder into crypto-related services as institutions get a clearer framework for adopting digital assets.
Griggs pointed to the passage of the GENIUS Act and the rule-making process around stablecoins as major drivers for the firm's next stage of growth. He told the FT that stablecoin regulation should create greater conviction around that product category and asset class. He also said tokenization is likely to keep expanding, adding that PwC “has to be in that ecosystem.”
A sharper turn from a Big Four firm
The move signals a stronger position from one of the Big Four accounting firms after years in which major service providers kept crypto at a distance. Regulatory uncertainty in the U.S., along with high-profile enforcement actions, had made it difficult to judge risk and build repeatable compliance processes for crypto work.
That backdrop has changed. According to the report, the sector has been reshaped since President Donald Trump's reelection, followed by a more crypto-friendly tone from U.S. regulators. That shift has improved the outlook for stablecoins, tokenization and the broader digital asset infrastructure stack.
Audit and consulting lines both in focus
The report said PwC plans to stay “hyper engaged” across both audit and consulting. The firm has also been pitching clients on the use of stablecoins to improve payment system efficiency. That pitch is showing up more often across the market as banks and fintech companies explore programmable settlement and faster cross-border transfers.
PwC's posture shows how changing rules are starting to influence the operating plans of large professional services firms. In stablecoins and tokenization, at least, the regulatory picture is becoming clear enough for bigger institutions to commit more directly.