Reddit CEO says company is no longer counting on a rebound in Google search traffic

Reddit CEO says company is no longer counting on a rebound in Google search traffic

N
News Editor
2026-10-29 22:42:50
Reddit CEO Steve Huffman said the company is not expecting search traffic from Google to recover, according to a Techub News brief citing Crypto Briefing. He said Reddit is working to reduce its reliance on Google-driven traffic as changes tied to AI-powered search reshape how the company approaches user engagement. The update points to a shift in Reddit’s traffic strategy rather than any expectation of a near-term recovery in referrals from Google search. Huffman’s comments, as cited in the report, frame AI-led changes in search as a factor affecting Reddit’s user engagement plans.

Reddit CEO Steve Huffman said the company is not expecting search traffic from Google to recover, according to Techub News, which cited Crypto Briefing.

Huffman said Reddit is reducing its dependence on Google traffic. The report said changes driven by AI-powered search are affecting the company’s user engagement strategy.

No images were provided in the source material.

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