Retail investors bought about $27 billion worth of Nvidia shares over the past year, the largest total among the so-called Magnificent Seven, according to The Kobeissi Letter. The report said retail buying in Nvidia has increased by more than fourfold since October 2025, underscoring the stock’s position as the main artificial intelligence trade for individual investors. Tesla ranked second with roughly $15 billion in retail inflows, while Microsoft drew about $9 billion. Apple stood out on the other side of the ledger, posting around $5 billion in retail selling over the same period, making it the only Magnificent Seven company to see net retail outflows. The figures point to a clear concentration of retail interest in Nvidia compared with other large-cap U.S. technology names.
Retail investors bought about $27 billion of Nvidia (NVDA) stock over the past year, the highest total among the so-called Magnificent Seven, according to a post from The Kobeissi Letter on Aug. 16.
The Kobeissi Letter said retail buying of Nvidia has increased by more than fourfold since October 2025.
Over the same period, Tesla (TSLA) ranked second with roughly $15 billion in retail buying, while Microsoft (MSFT) saw about $9 billion.
Apple (AAPL), by contrast, recorded around $5 billion in retail selling over the past year, making it the only Magnificent Seven company to post net retail outflows.
For retail traders, Nvidia remains the primary AI trade.
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