Ripple is entering the leveraged ETF financing market through its institutional brokerage arm, Ripple Prime, according to Techub News, which cited U.Today. The move puts the crypto-native firm into a business long associated with major Wall Street banks. The report said Ripple is using its technology edge to compete with traditional financial institutions in a core area of financial services. That marks a broader push beyond its roots in crypto, with Ripple positioning one of its institutional units against established players in a lucrative segment of the market. No additional details on timing, scale, counterparties, or product structure were disclosed in the source brief.
Ripple is moving into the leveraged ETF financing market through its institutional brokerage unit, Ripple Prime, according to Techub News, citing U.Today.
The report described the business as a lucrative market and said the move pits the crypto-native company against major Wall Street banks. It also said Ripple is leaning on its technology advantages as it competes with traditional financial institutions in a core area of financial services.
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