Odaily reported that, following today’s Wall Street Journal disclosure alleging that Polymarket was accused of marketing to U.S. users through simulated trades and fake profit videos, “White-Haired Stock God” Serenity posted on X that prediction markets will face a large amount of additional regulatory scrutiny. Serenity’s remarks focused on Polymarket’s marketing practices and how related promotional content circulates on the X platform.
Serenity urges review of undisclosed paid commentary
Serenity said regulators should also investigate how Polymarket pays marketing fees to KOLs for undisclosed paid commentary, which Serenity described as a way to manipulate the X algorithm. Serenity added that, as the user with the most subscriptions on X, they often receive such collaboration offers, but do not accept paid promotions in order to keep their personal research free from outside influence.
In the comment section, Serenity reiterated: “I only use X; accounts on all other platforms are scammers.” The statement served as another reminder about account identity and information sources, while also tying the Polymarket marketing dispute to two issues raised in the post: regulatory review of prediction markets and the behavior of content distribution on social platforms.