Sony Group said on Oct. 29 that it has opened the global Sony Onchain Entertainment Incubation Program, targeting creators and startups building entertainment products and services on Soneium, the company’s blockchain network. The program is designed to explore new ways for creators and fans to interact, build communities, and create value through onchain models.
Selected teams will receive Soneium technical infrastructure support, potential collaboration opportunities with Sony Group companies, and assistance across business development, marketing, community operations, and fundraising. Sony said that since 2024, it has selected and supported 43 projects from around the world through its previous two incubation rounds.
The company said the new program will place a sharper focus on onchain entertainment and help projects move from technical validation to commercial deployment. Applications will be accepted from October to December 2026, with project screening expected to continue through March 2027. Eligible applicants must have already launched on Soneium or plan to do so. Evaluation criteria include originality of the entertainment experience, use of intellectual property, community building, commercial scalability, and market competitiveness.
Sony Group said on Oct. 29 that it is launching the global Sony Onchain Entertainment Incubation Program for creators and startups worldwide, backing entertainment-related products and services built on Soneium, the company’s blockchain network.
According to the announcement, the program is aimed at exploring new forms of interaction between creators and fans, along with community building and value creation through onchain models.
Support package for selected projects
Projects chosen for the program will receive access to Soneium technical infrastructure and potential collaboration opportunities with Sony Group companies. Sony said it will also provide support in business expansion, marketing, community operations, and fundraising.
Sony says 43 projects were backed in earlier rounds
The company said that since 2024, it has selected and supported 43 projects from around the world through its previous two incubation programs. The new initiative will focus more closely on onchain entertainment and is intended to help projects move from technical validation to commercial application.
Application window and selection criteria
Applications will be open from October to December 2026, and project screening is expected to run through March 2027. Applicants must have already launched on Soneium or plan to launch on the network.
Sony said projects will be evaluated on the originality of the entertainment experience, intellectual property use, community building, commercial scalability, and market competitiveness.
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