Strategy Ends 'Never Sell Bitcoin' Era: Launches Digital Credit Capital Framework with $1.25B BTC Sale Authorization

Strategy Ends 'Never Sell Bitcoin' Era: Launches Digital Credit Capital Framework with $1.25B BTC Sale Authorization

N
News Editor
2026-06-29 15:01:53
Facing severe liquidity pressure from a collapse in its STRC preferred stock price, a $1.2 billion annual dividend obligation, dwindling cash reserves, and regulatory investigations, Strategy (formerly MicroStrategy) has adopted a 'Digital Credit Capital Framework.' The plan authorizes the sale of up to $1.25 billion in Bitcoin, establishes a $2.55 billion cash reserve, hikes STRC dividends to 12%, and initiates $1 billion each in preferred and common stock buybacks. This marks a definitive break from the company's long-held 'never sell Bitcoin' mantra, signaling a shift toward active balance sheet management.

Crisis Catalysts: STRC Price Collapse and Dividend Burden

Strategy (formerly MicroStrategy) has entered a severe liquidity crunch. The company's preferred stock, STRC, has seen its market price plunge sharply, eroding investor confidence. At the same time, the annual dividend obligation tied to STRC has ballooned to $1.2 billion—far exceeding the firm's daily cash flow capacity. Combined with mounting pressure on cash reserves and ongoing legal investigations from the SEC and certain shareholders, the company's financial situation has been pushed to a breaking point.

Once a firm believer in the 'never sell Bitcoin' ethos, Strategy amassed a substantial BTC portfolio exceeding 500,000 coins during the bull market cycles. However, the hefty preferred dividend requirements and persistent operating expenses have forced management to reconsider its traditional balance sheet approach.

Inside the Digital Credit Capital Framework: Sale Authorization, Massive Buybacks, and Dividend Adjustment

In response to the crisis, Strategy's board has officially approved the 'Digital Credit Capital Framework.' The key components include: authorization to sell up to $1.25 billion worth of Bitcoin to generate emergency liquidity; and establishing a $2.55 billion cash reserve to provide a buffer for future buybacks and dividend payments.

Regarding shareholder returns, the company has decided to raise the annual dividend on STRC preferred stock to 12% from its previous level, aiming to compensate holders for the losses incurred from the price decline. Additionally, Strategy has simultaneously launched a $1 billion common stock buyback program and a $1 billion preferred stock buyback program in an attempt to stabilize share prices and boost market sentiment.

These measures represent a complete departure from the 'buy and hold forever' narrative championed by Michael Saylor. While the company retains the vast majority of its Bitcoin holdings, the mere act of selling has ignited substantial controversy within the crypto community. Analysts note that if Bitcoin's price fails to recover significantly in the coming months, the framework may need to be expanded to authorize larger sales, potentially leading to a deeper governance crisis. Market participants are now closely watching Strategy's actual pace of BTC sales and the recovery trajectory of STRC.

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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