Strive Adds to Its Bitcoin Treasury
Strive, the firm backed by Vivek Ramaswamy, has expanded its corporate bitcoin treasury with a new purchase of 1,567 BTC at an average price of $103,315 per coin. As of Nov. 10, 2025, the company said its total bitcoin holdings had reached 7,525 BTC, placing it among the larger public corporate holders of the digital asset.
The announcement came as bitcoin had recently slipped below the $100,000 level, yet investor demand for Strive’s latest capital markets offering remained strong. Rather than slowing its pace, the company used that demand to support a larger fundraising effort tied directly to its bitcoin-centered treasury strategy.
SATA Listing Becomes a Core Funding Tool
At the center of that strategy is SATA, Strive’s variable-rate perpetual preferred stock, which began trading on Nasdaq. The company increased the size of the offering from an initial 1.25 million shares to 2 million shares, with pricing set at $80 per share. According to the filing, the purpose of the instrument is to raise capital for additional bitcoin purchases through a non-dilutive structure, allowing the company to avoid issuing more common stock.
Strive framed the preferred equity product as a way to create a capital structure that amplifies bitcoin exposure while preserving long-term value for existing shareholders. Chairman and CEO Matt Cole described the move as a milestone, saying Strive had become the first bitcoin treasury company to fund bitcoin accumulation purely through perpetual preferred equity.
Yield Structure Aims to Attract Investors
SATA carries a variable monthly dividend, initially set at 12%. Strive has also said it is targeting a long-term trading range of roughly $95 to $105 per share. The company’s executives presented the instrument as both a yield product and a treasury funding mechanism. CIO Ben Werkman called it an attractive income opportunity supported by disciplined risk management, while Chief Risk Officer Jeff Walton pointed to bitcoin’s liquidity and transparency as key reasons it can support structured yield products.
The broader message from Strive is that bitcoin is not simply a reserve asset on the balance sheet, but the benchmark around which it wants to organize capital allocation. That approach aligns the company with a growing class of publicly traded firms using financial engineering and treasury tools to increase bitcoin exposure without relying only on common equity issuance.
Strive Joins the Ranks of Major Corporate Bitcoin Holders
With approximately 7,525 BTC under management, Strive now sits alongside other digital asset treasury companies that have made bitcoin accumulation a defining corporate strategy. The company’s latest move also underscores continued institutional willingness to back bitcoin-focused balance sheet expansion, even during periods of short-term price weakness.
For the market, the significance of the announcement goes beyond the latest purchase. It highlights how treasury companies are experimenting with preferred equity, structured yield, and alternative financing channels to scale their bitcoin holdings. In Strive’s case, strong demand for SATA appears to have reinforced management’s confidence that investors are willing to support a more aggressive and specialized bitcoin accumulation model.
As a result, Strive’s expansion is being read not only as another treasury purchase, but also as a signal that capital markets appetite for bitcoin-linked corporate strategies remains intact. Backed by a growing bitcoin reserve and a newly listed preferred stock vehicle, the company is positioning itself for further accumulation if market conditions and investor demand continue to cooperate.