Tesla is toning down the "Full Self-Driving" name as it seeks approval for its driver-assistance system in Europe, according to ChainCatcher. On its European website, the company has adopted the label "Tesla Assisted Driving," replacing the better-known FSD branding in that market. The change appears limited by region for now. Tesla's U.S. website still refers to the product as "Full Self-Driving (Supervised)." The naming shift highlights a difference in how the company is presenting the same driver-assistance offering across jurisdictions while pursuing regulatory clearance in Europe.
Tesla is softening use of the "Full Self-Driving" name as it seeks approval for its driver-assistance system in Europe, according to ChainCatcher.
On its European website, Tesla has adopted the label "Tesla Assisted Driving." In the United States, its website still uses "Full Self-Driving (Supervised)."
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