Tim Cook has officially ended his 15-year tenure as Apple CEO, with Apple hardware chief John Ternus formally taking over on Sept. 1. Cook will move into the role of executive chairman. The leadership change puts Ternus in charge of a company valued at about $4.67 trillion. During Cook’s time as CEO, which began in 2011, Apple’s revenue grew from roughly $108 billion to $416 billion by 2025, as the company expanded in scale. Ternus now steps into the top job facing a set of immediate issues tied to Apple Intelligence, Siri and Apple’s broader AI strategy. His first major test is expected to come on Sept. 9, when Apple holds its new product launch event. The transition marks a major shift at one of the world’s largest technology companies, with Ternus moving from overseeing Apple’s hardware business to leading the entire company while Cook remains involved as executive chairman.
According to Odaily, Tim Cook has officially ended his 15-year tenure as Apple chief executive officer, and Apple hardware head John Ternus formally took over on Sept. 1. Cook will become executive chairman.
Ternus is taking charge of Apple, which the report said has a market value of about $4.67 trillion.
Since becoming CEO in 2011, Cook led Apple’s revenue growth from about $108 billion to $416 billion in 2025, with the company continuing to expand in scale.
After taking the top job, Ternus will face a series of challenges tied to Apple Intelligence, Siri and the company’s AI strategy. His first major test will be Apple’s new product launch event on Sept. 9.
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