Telegram founder Pavel Durov announced via his personal channel that the TON ecosystem is officially launching a brand upgrade plan, under which its native token will be renamed from TON to Gram. The team emphasized that Gram was the original name for the native currency in TON’s initial white paper, and this change is meant to return to the project’s roots while ushering in a new phase of ecosystem growth.
Transition Timeline and Network Name Unchanged
According to the official announcement, the brand transition will be completed gradually over approximately three weeks. During this period, relevant infrastructure, wallets, and ecosystem applications will update the token name step by step. The team stressed that the change is limited to the native token’s brand name; the blockchain network itself will continue to operate under the name “TON (The Open Network)” and will not be affected.
Step Four of the “Make TON Great Again” Strategy
Restoring the Gram name is the fourth step in a seven-part strategy called “Make TON Great Again.” This roadmap is designed to drive comprehensive upgrades across the ecosystem, with further development plans and enhancements to be unveiled in the future.
By reviving the Gram name, the TON ecosystem is reconnecting with its foundational vision. While the rebranding does not alter the underlying blockchain technology, it provides a clear historical reference for both developers and users, helping to align community sentiment around the next phase of the network’s evolution.