The Trump family is moving deeper into financial services. Trump Media & Technology Group (TMTG) said it plans to launch a lineup of exchange-traded funds (ETFs) and separately managed accounts (SMAs) under its Truth.Fi fintech brand. The products are still subject to regulatory approval, which the company expects to secure later this year before moving ahead with the rollout.
Crypto exposure and a “Made in America” theme
The initiative will be developed in partnership with Crypto.com, the digital asset financial services firm, and Florida-based asset manager Yorkville America Digital. According to the company’s announcement, the ETFs are expected to be offered through Crypto.com’s broker-dealer, Foris Capital U.S. LLC.
TMTG said the planned funds would include both digital assets and traditional securities, while emphasizing a “Made in America” investment focus. The release added that the products could span a range of industries, including energy. That suggests the Truth.Fi lineup is being positioned as more than a pure-play crypto offering, blending digital asset exposure with a broader U.S.-themed investment narrative.
TMTG expands the Trump brand into investment management
TMTG is the parent company behind Truth Social and the streaming platform Truth+. In its public messaging, the company says its mission is to counter what it describes as Big Tech’s restrictions on free speech and to give users their voices back. Against that backdrop, Truth.Fi marks a notable expansion of the Trump-linked business ecosystem from media and social platforms into investment products.
Although the formal press release arrived this week, earlier reporting had already pointed to the planned launch. Previous coverage suggested the investment products could be marketed with a “non-woke” label, while the current release instead frames them primarily around the “Made in America” concept.
For now, the key issue remains regulatory approval. If cleared, Truth.Fi could become a high-profile attempt to combine Trump-branded finance, crypto exposure, and politically resonant thematic investing in a single product suite.