Open Standard has announced the launch of a new stablecoin, OUSD, with support from 140 enterprises, including payment giants Visa and Mastercard. OUSD adopts a collaborative management model that distributes a portion of its revenue to ecosystem participants, attempting to carve a niche in the stablecoin market dominated by USDT and USDC.
Despite the high-profile backing, analysts generally believe OUSD is unlikely to disrupt the entrenched positions of USDT and USDC. USDT holds over 60% market share, while USDC leads in compliance and institutional trust. OUSD's unique selling points—collaborative governance and revenue sharing—may attract users wary of centralized stablecoins.
Notably, involvement of legacy financial giants signals deeper engagement with stablecoin infrastructure. Visa and Mastercard's endorsement suggests stablecoins are being integrated into global mainstream payment systems, which could accelerate overall adoption. However, OUSD's success will depend on liquidity, regulatory progress, and actual user growth.
