X Launches Original Content Rewards Program, Halts New Revenue Share Applications

X has announced the launch of its Original Content Rewards Program, an initiative designed to compensate creators who produce original perspectives, professional analysis, reporting, and creative content. The company is also discontinuing acceptance of new applications for its existing revenue-sharing program. Users who have already joined the revenue-sharing program can continue to earn under that system through September 7, 2026. Starting September 8, they will be able to apply to join the new Original Content Rewards Program. Under the new program, eligible creators will receive payments based on the effective exposure generated by their original content, with payouts distributed every two weeks. The announcement was made on August 8, 2026, according to Odaily. Existing revenue-sharing participants can continue earning until the cutoff date, after which the transition to the new rewards program applies. The new program's payment cycle is biweekly. X did not disclose additional eligibility terms or the precise methodology for counting effective exposure in its announcement. The change introduces a new monetization path for original content creators while ending new enrollments in the earlier program. Creators currently in the revenue-sharing scheme have a clear deadline to decide whether to switch to the new system.