X is in talks to pay content creators in stablecoins, including Circle’s USDC, CoinDesk reported Thursday, citing a person familiar with the matter. The same person also works with other social platforms that are testing stablecoin payouts for creators.
The discussions surfaced in the same month X changed the way it pays creators. The company stopped accepting new enrollments in Creator Revenue Sharing on Aug. 7 and plans to retire that program on Sept. 7. A final payout is expected on or around Sept. 11. Existing members can begin applying to the Original Content Rewards Program on Sept. 8.
X shifts its creator rewards model
In its creator documentation, X says the new program is built to reward creators who produce original, high-quality content that reflects 「your own voice, expertise, or creativity」.
How the new payouts are calculated
The new program will pay based on qualified impressions. X defines those as unique views from Premium users on the Home Timeline where at least half of a post is visible.
Payouts are scheduled every two weeks, with a $30 minimum. To qualify, creators must hold an X Premium subscription, keep at least 500 verified followers, and reach 500,000 Home Timeline impressions from verified users over 90 days.
Why stablecoins are being considered
The report says creator payments are often small, frequent, and owed across dozens of countries, a structure that card networks and correspondent banks handle poorly. Stablecoins are a $310 billion market. They can settle in minutes and reach a creator who does not hold a U.S. bank account.
X Money is live without a crypto component
X Money launched this year for U.S. Premium subscribers with a Visa debit card, peer-to-peer transfers, and bill pay. It did not include any crypto feature at launch.
Still, stablecoins are not entirely absent from Musk’s business orbit. Chamath Palihapitiya has said that SpaceX collects Starlink payments in stablecoins in emerging markets.