Promise CEO says generative AI can help small teams make larger-scale films

George Strompolos, CEO and co-founder of AI-native entertainment studio Promise, said generative AI can be used across the full film pipeline, from development and production to visual effects. He said the technology can cut costs by more than 50% for some animation projects while also allowing smaller teams to produce works on a larger scale. The remarks were cited by Bloomberg Technology. The comments focus on how generative AI is being applied inside entertainment production rather than on a single standalone tool. Strompolos framed the technology as relevant to multiple stages of filmmaking, with potential cost savings in animation and broader production capacity for leaner teams.