ruya, the UAE’s digital-first Islamic bank, has become the first Islamic bank in the world to offer direct access to Bitcoin and other virtual asset investments through its mobile app. The service is launched in partnership with licensed virtual asset infrastructure provider Fuze and is positioned as fully Shari’ah-compliant, ethical, and focused on long-term investing rather than speculation.

ruya (رويا), the UAE's digital-first Islamic bank, has become the first Islamic bank globally to offer direct virtual asset investments including Bitcoin through its mobile app, in partnership with Fuze. The service is fully Shari'ah-compliant and designed for long-term growth, not speculation. The UAE received over $30 billion in virtual assets in the year ending June 2024, up 42% year-on-year. ruya also provides customer support via community centers and hybrid call centers.