AMD plans at least a 10% increase for GPU memory kits in August
AMD has notified its add-in-board partners that it plans to raise GPU memory kit pricing by at least 10% in August, according to ABMedia, citing Wccftech and a screenshot obtained by ChannelGate on July 31, 2026. The report says the move will hit board makers’ component costs first and could later show up in retail graphics card prices, with the RX 9000 series expected to be among the most affected product lines. ABMedia said AMD had been considering a price increase about a month earlier but held back because NVIDIA still dominates the discrete GPU market in many regions. The company reportedly moved only after NVIDIA raised pricing on its RTX 50 series, a step that was followed by price increases in China. The article ties the change to sharply higher upstream DRAM costs this year, with some DRAM items nearing a doubling in price. Because AMD’s RX 9000 series and prior-generation products use GDDR6, the report says the increase may affect multiple generations. ABMedia also pointed to AMD’s recent Helios AI rack pricing as a sign that the company’s broader pricing strategy may be shifting beyond pure low-price competition.



