US short-form drama market heads toward $1.5 billion as audiences and ad spending climb
Short-form drama apps are growing quickly in the United States, with industry estimates cited by Reuters putting monthly active viewers at 66 million in 2025, up from 26 million in 2024. Market revenue is projected to reach $1.5 billion in 2026 and approach $2 billion in 2027. These shows typically run 45 seconds to two minutes per episode, with 50 to 75 episodes per title and production budgets often ranging from $100,000 to $300,000. ABMedia says the format combines soap-opera cliffhangers, mobile-game style paid unlocks, and highly targeted distribution on social platforms. That mix is shifting attention away from simple content cost and toward how much viewing time, app installs, and paid conversion each dollar can generate. Data from Omdia shows ReelShort’s daily mobile viewing time hit 35.7 minutes in the fourth quarter of 2025, above Prime Video, Netflix, and Disney+, before rising to about 38 minutes in the second quarter of 2026, according to Reuters. ABMedia also points to public companies that may benefit from the trend, including Meta, Google, and Apple, alongside media groups such as Fox and NBCUniversal that are testing vertical video and original micro-dramas.








