Onchain brokerages are gaining attention, but industry operators say the business is hard to make work
Tokenized stocks, pre-IPO trading and other equity-linked crypto products are drawing more platforms into the market, from centralized exchanges to onchain perpetual futures venues and newer stock-trading protocols. But interviews cited by Odaily suggest the business model behind so-called onchain brokerages is far less straightforward than the market narrative implies. StableStock founder Zixi said the core hurdles start with business design: turning offchain equities into onchain products is not the same as moving stablecoins offchain to settle stock purchases, and each path carries a different operational burden. He described StableStock as a hybrid platform that combines offchain asset packaging and settlement, onchain tokenized asset trading, and rate-arbitrage wealth products rather than a pure “stablecoin brokerage.” The company has completed U.S. MSB registration and New Zealand FSP registration, while still pursuing higher-level securities-related licenses. The report says the sector now appears split between fee-driven trading venues and platforms trying to build broader value-added services such as FX, margin interest, liquidation fees, wealth products and asset-linked financial services. Even so, operators interviewed for the piece argued that brokerage economics remain thin, while crypto exchanges capture profit far more efficiently. The main pressures remain compliance, market volatility and liquidity depth, leaving many in the sector convinced that onchain brokerage is a real trend, but not an easy business.








