Instagram Unveils First Wordmark Redesign in a Decade, Drawing Mixed Reactions Online
Instagram has rolled out its first major visual identity refresh in 10 years, centered on a redesigned wordmark and three custom typefaces. Adam Mosseri said the new wordmark aims for a more modern look while keeping core elements from Instagram’s original identity and its established minimalist style. The revised lettering keeps the script foundation but tightens loops and focuses most visible changes on the letters s, r, and g, according to the company’s design explanation. Meta also released an updated brand system that includes a refreshed Instagram Sans, the new handwritten Instagram Pen, and the monospaced Instagram Mono, all described as proprietary and not available for external licensing. While the app icon on phone home screens remains unchanged, the broader redesign has triggered strong discussion online. Some users said the new r resembles a z, prompting jokes about “Instagzam,” while designers split over whether the sharper script treatment improves the logo or creates an awkward blend of handwritten and sans-serif cues.








