DRAM’s top three suppliers are using SCA deals and AI investments to try to break the old memory cycle
Micron, SK Hynix and Samsung Electronics are reshaping the discussion around the memory industry’s long-standing boom-and-bust pattern. According to an ABMedia analysis citing P Equity Research, AI infrastructure analyst Muhammad Zuhair, and models from JPMorgan, Goldman Sachs, Morgan Stanley, Mizuho and Bernstein, this cycle looks different because demand is arriving alongside structural changes on the supplier side. Micron’s Q3 FY2026 results are presented as an early signal: quarterly revenue reached $41.46 billion, up 74% quarter over quarter and 346% year over year, with a GAAP gross margin of 84.9%. JPMorgan’s model projects DRAM bit demand growth of 32.5% in 2026 and 34.4% in 2027, compared with bit shipment growth of 22.9% and 21.7%, before supply growth overtakes demand in 2028. The report says Micron has signed 16 Strategic Customer Agreements, or SCAs, with future revenue obligations above $100 billion based on minimum shipment and pricing commitments. It also points to the memory makers’ investments in AI labs such as Anthropic, and to the rising weight of memory in hyperscaler capital spending as HBM costs become a larger part of AI system bills of materials. Even so, the analysis flags risks around how long SCAs remain effective, whether HBM price hikes can be secured, a possible supply-demand convergence in 2028, and longer-term pressure from Chinese suppliers in commodity DRAM and standard NAND.








