Centrifuge and Janus Henderson Launch On-Chain Loyalty Reserve Management with $1.5B in Assets

Centrifuge, in partnership with Janus Henderson and SmartMedia Technologies, has launched an institutional-grade tokenized treasury system for loyalty programs, bringing $1.5 billion in reserve assets on-chain. The system enables real-time balance visibility and automated compliance, addressing settlement delays and reporting opacity. SmartMedia's SmartPoints protocol already serves clients including Visa, FIFA, and Samsung.