Reddit, Reuters and other publishers weigh blocking Google crawlers as AI summaries cut search traffic
Google’s latest earnings showed search advertising revenue hit a record $63.271 billion, up 17% year over year, even as several major U.S. news publishers saw sharp declines in organic search traffic. That contrast is driving a new standoff between publishers and Google. Reddit, Reuters, Politico and The Economist are among the media groups reported to be considering limits on Google’s access, arguing that AI-generated search summaries are keeping users on Google’s results page instead of sending them to original sources. Data cited in the report shows why publishers are alarmed: when no AI summary appears, 15% of users click a traditional link; with an AI summary, that falls to 8%, while just 1% click links embedded inside the summary. The problem is compounded by the fact that Google uses the same crawler infrastructure for search indexing and AI-related data collection, leaving publishers with no simple way to block one while preserving the other. Reddit’s existing annual licensing deal with Google, worth about $60 million, is now nearing expiration, and renewal talks remain ongoing.








