AGF beat Viborg 2-1 on Sunday, with the match played amid a fan protest. In the past week, the club immediately terminated its sponsorship agreement with WindowMaster International A/S, prompting Samlet for Aarhus to stage a coordinated atmosphere boycott and protest against the club's top management.
Match and opening goal
Frederik Emmery put AGF 1-0 ahead against Viborg on Sunday. Flashscore described the goal as a wonderfully struck curling effort into the top left hand corner and said it is likely to be named Goal of the Year in the Danish Superliga. AGF went on to win 2-1.
Sponsorship dispute
AGF immediately terminated its sponsorship agreement with WindowMaster International A/S in the past week. Oscar Boyter was described as a WindowMaster representative, strategic account manager, and son of the company's owner. In a Facebook debate, Oscar Boyter stated that WindowMaster's sponsorship funds were meant to cover the fines imposed on AGF for fan pyrotechnics. He additionally implied that if AGF tightened its clampdown on pyro, it would impact the future of the sponsorship.
Protest in the stands
In light of AGF's decision to terminate the partnership with WindowMaster International, Samlet for Aarhus on Sunday launched a coordinated atmosphere boycott and protest against the club's top management. Flashscore said Samlet for Aarhus released a lengthy manifesto condemning management for ending a historically significant partnership based entirely on a personal social media post. Flashscore said Samlet for Aarhus called the move a symptom of a deeper, growing "breach of trust" and communication gap between club executives and the core fan culture. Regular stadium attendees shouted "get your act together" during the game.
Fanclub response and next fixture
AGF Fanclub Aarhus explicitly distanced itself from the protest. AGF Fanclub Aarhus issued a statement backing CEO Jacob Nielsen and Chairman of the Board, Lars Fournais. AGF Fanclub Aarhus said Jacob Nielsen and Lars Fournais had transformed AGF from a struggling club into professional champions. AGF will face Brondby on Sunday.