Inter and Milan unveiled their new stadium project on Thursday. Football Italia then reported that the new arena, to be built near the Stadio Meazza, will be called 'Generali Stadium.'
Construction timeline
The new arena will be built near the Stadio Meazza. Works will begin in 2028 and should be completed by the beginning of the 2031-32 season.
Naming-rights figures
The Athletic reports that the deal with Generali will last 20 years and be worth €650m. This means Inter and Milan will earn circa €16.25m per season once their new stadium opens.
What Football Italia said
Football Italia said Milan and Inter are expected to earn about €16.2m each from naming rights for their new stadium. Football Italia said this is currently the biggest naming rights deal in Italy.
Italian and European context
Football Italia said Milan and Inter's naming rights deal with Generali is expected to be one of Europe's biggest, after Bayer Leverkusen's BayArena (€30m) and Barcelona's Spotify Camp Nou (€20m). Juventus currently get about €10m from their deal with Allianz. Italy will co-host the 2032 Euros with Turkiye.
