Bitcoin Magazine 刊文称,印第安纳波利斯手工肉类分销商 Old Major Market LLC 已接受比特币支付,并将在 2026 年起调整处理方式,把收到的比特币 100% 保留在资产负债表上,而不是像早期那样每笔交易都即时兑换成现金。
文章作者 Vagabond 写道,他此前前往印第安纳波利斯时,第一站是 Fulton Street 的 Kaffeine Coffee Co.。他在店内遇到一名同样用聪支付订单的本地比特币用户,并由此了解到,当地 Indy Bitcoin Group 正在推动一个印第安纳州商户网络接受比特币。
Old Major Market 调整收款后的持币策略
报道提到,商户采用比特币时,常见做法是借助 Square 等支付处理商把收到的比特币 100% 换回现金。文章称,这种情况在起步阶段较为常见,但一些商户在进一步了解比特币后,会改变策略。
Old Major LLC 被文中视为这类转变的一个案例。根据店主 Mark LaFay 的说法,自 2026 年开始,Old Major Market 作出一项重大策略决定:将收到的比特币全部直接保留在公司资产负债表上。报道援引他的看法称,持有比特币能带来可观的长期上行空间。
文中还提到,Old Major 的产品可配送至美国本土 48 个州。Mark LaFay 表示,Maple bourbon bacon 很受欢迎。文章同时向印第安纳州中部的比特币社群致意,称过去一年多里,已有不少人前往 Old Major,用聪购买培根、香肠和特色肉类。
报道称,Old Major 最初同意接受比特币时,仍会把每笔交易即时兑换成现金,但持续出现的比特币支付流量引起了店家的注意。
文章给出的「1% Orange Pill」测算
文章用一个假设案例说明,若一批固定用户把日常消费导向支持比特币支付的商户,店主更容易看到其中的商业价值。
- 基准情形:一家本地商户年营收为 100 万美元,净利润率 10%,对应净利润 10 万美元。
- 1% 新客户迁移:若本地比特币用户占总销售额的 1%,则一年可形成 1 万美元的比特币交易。
- 持币策略:文章假设该商户在 2026 年选择持有这些比特币,且 BTC 在当年价格翻倍,则在客户支付偏好仅发生 1% 转移的情况下,店主全年总收入可升至 12 万美元,增幅 20%。
文章据此认为,一群消费方向明确的用户,足以推动商户接受比特币,无论商户从一开始就选择持币,还是在经营过程中逐渐意识到出售比特币可能错过收益。
印第安纳本地案例:咖啡与葡萄酒商户
除 Old Major 之外,文章还点名了两家印第安纳波利斯本地商户。
Kaffeine Coffee Co. 位于印第安纳波利斯市中心。文章称,这家第三波精品咖啡店已经接入比特币支付网络,顾客在柜台遇到其他比特币用户,也让咖啡店成为现实社区连接的自然入口。
The Rejoicing Vine 位于印第安纳波利斯西北部,是一家专注起泡酒的酒庄,也会举办本地 Lightning Socials 活动。报道称,店主 Brent Kumfer 在一年多前同意通过 Square 接受比特币支付,享受零处理费,并吸引到持续举办活动的本地比特币社群。报道同时指出,该商户目前还没有持有比特币,但正在考虑这样做。
作者征集更多商户网络案例
文章称,下方附有一个经核实的比特币商户目录。若有企业希望被加入这张地图,或有新的城市与故事希望在「Now Accepting Bitcoin」系列中被报道,可直接联系 vagabond@b.tc。
附录:文章列出的 200 家印第安纳州接受比特币商户
文末附录以行业分类方式,列出了约 200 家位于印第安纳州、接受比特币支付的商户与门店地址,覆盖艺术与娱乐、汽车维修、酒吧与酒庄、美容健康、咖啡烘焙与甜品、家居维修服务、食品杂货、专业服务、餐饮、零售、二手商店、纹身与穿孔等多个领域。
Arts & Entertainment
- LangLab (Arts Centre) — 1302 High St, South Bend
- AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis
- AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis
- AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington
- AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield
- AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis
- AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis
- AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville
- Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne
- Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon
Automotive & Repair
- 317 Auto Service — 499 Wall St, Greenwood
- Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson
- McIntire Auto Repair — 1927 S Curry Pike, Bloomington
- Salvadors Collision — 30841 Old US 33, Elkhart
- 2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond
- Bulls Tire Shop — 2233 E Washington St, Indianapolis
- Direct Tire — 1506 N Post Rd, Indianapolis
Bars, Breweries & Wineries
- Westfield Wine Vault — 100 N Union St, Westfield
- Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle
- Fish Moon Brewing Company — 309 N Main St, Rushville
- The Health Club Taproom & Cafe — 6420 Cornell Ave, Indianapolis
- Books & Brews — 9402 Uptown Dr, Indianapolis
- Tollys Bar and Grill — 2341 Maple Ave, Terre Haute
- Easley Winery — 205 N College Ave, Indianapolis
- The Rejoicing Vine — 8440 W 82nd St, Indianapolis
Beauty, Hair & Wellness
- Apothecary Salon & Spa — 2050 Burton Ln, Martinsville
- Allure Salon — 100 S 1st St, Zionsville
- Angel Barber Studio — 1990 Conner St, Noblesville
- B Beauty — 11717 E Washington St, Indianapolis
- Brow Ink — 5250 E US Hwy 36, Avon
- Bryans Barbershop — 224 N 12th St, Decatur
- Cutting Loose Salon — 3815 S Main St, Elkhart
- Exotic Nails — 1617 E Michigan Rd, Shelbyville
- Harmony Day Spa — 7654 N Bleck Rd, Trail Creek
- Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne
- Lee s Barber Lounge — 409 W Taylor St, Kokomo
- Lux Esthetics Lab — 1251 US-31 N, Greenwood
- Luxury Spa & Nails — 217 S Green River Rd, Evansville
- Marengo Barber Shop — 109 Main St, Marengo
- Mdg Salon — E 116th St, Carmel
- Midou Studio — 9935 E 42nd St, Indianapolis
- Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon
- Naturally You — 6101 N Rural St, Indianapolis
- Sarah L Studio — 6251 Winthrop Ave, Indianapolis
- The Station Hair Parlor — 200 Byrd Way, Greenwood
- Wax that Cat — 3009 25th St & 3042 State St, Columbus
- Indy Holistic Massage — 1133 W Main St, Greenfield
- Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville
Cafes, Bakeries & Desserts
- Gramz Bakey and Cafe — 409 Washington St, Columbus
- Kaffeine Coffee — 707 Fulton St, Indianapolis
- Moar Tea — 448 Massachusetts Ave, Indianapolis
- Seoul Fresh — 49 W Maryland St, Indianapolis
- The Beach Hut — 100 W Moss Pkwy, Michigan City
- The Java Bean Cafe — 151 N 2nd St, Decatur
- Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis
- Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis
- Rocky Mountain Cafe — 209 Lincolnway, La Porte
- Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh
- Brown s Shuga Shack — 6099 State Rd 16, Monticello
- Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis
- Sugar + Ice — 103 S Randolph St, Garrett
- Sugarfield Creamery — 1051 E Tabor St, Indianapolis
Contractors, Repair & Home Services
- 33 Electric — 7939 Dix Rd, Indianapolis
- AR Engineering (HVAC) — 3002 W Western Ave, South Bend
- Bravo Carpentry — 305 Railroad Ave, Wheeler
- DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis
- Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd, Granger
- KM Electronics — 8238 Madison Ave, Indianapolis
- NGR Electric — 4320 Calhoun St, Gary
- Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City
- TechBar — 4121 Cleveland St, Gary
Groceries, Specialty Foods & Farms
- Old Major (Butcher) — 4201 Millersville Rd, Indianapolis
- The Wurst (Butcher) — 130 N Broad St, Griffith
- For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute
- Hidden Acres (Farm) — 10645 W 425 S, Wilkinson
- K&B Liberty Farms — 2254 Nature Ln SE, Corydon
- Binford Farmers Market — 6620 Northview Way, Indianapolis
Professional & Financial Services
- D M Property Management — 6446 Ralston Ave, Indianapolis
- Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville
- Great Lakes EV Charging — 51285 Bittersweet Rd, Granger
- Inguard Insurance — 231 W Canal St, Wabash
- Olive Tree Resources (NGO) — 110 E Market St, New Albany
- Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield
Restaurants, Fast Food & Delis
- Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs
- Food King Chinese Restaurant — 1472 E 86th St, Indianapolis
- Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne
- George s Gyros Spot #2 — 1201 W 37th Ave, Hobart
- Grateful Grubs BBQ — 5654 IN-10, DeMotte
- Guadalupe s Mexican Grill — 2031 South Bend Ave, South Bend
- Lonestar Bar B Que — 905 N Park Dr, Evansville
- Major Munch — 101 NW 1st St, Evansville
- Oscar s Pizza — 515 N Buckeye St, Kokomo
- Panini Panini — 1720 Franklin St, Michigan City
- Rusted Silo Southern BBQ — 411 N State St, Lizton
- Social Que BBQ and Catering — 1701 Franklin St, Michigan City
- The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso
- The Owlery Restaurant — 118 W 6th St, Bloomington
- Tlaolli — 2830 E Washington St, Indianapolis
- Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette
- Turkuaz Cafe — 301 E 3rd St, Bloomington
- Union Jack Pub — 921 Broad Ripple Ave, Indianapolis
- Uptown Cafe — 102 E Kirkwood Ave, Bloomington
- Griller s Restaurant — 1240 119th St, Whiting
- Oh Mamma s On The Avenue Deli — 1202 Mishawaka Ave, South Bend
- OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute
- Cracklin Shack — 5058 S 800 W, Swayzee
- Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh
- Las Cubanitas — 53 Valparaiso St, Valparaiso
- Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus
- Steak n Shake — 30+ locations statewide (Avon, Indianapolis, Fort Wayne, Lafayette, Bloomington, Elkhart, South Bend, Terre Haute, Greenwood, Valparaiso, Columbus, Clarksville, Seymour, Merrillville, Schererville, Muncie, Bedford, Lawrenceburg, Franklin, etc.)
- Steve s Una Pizza — 1005 S Saint James Blvd, Evansville
- Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis
Retail, Apparel, Hobbies & Specialty Shops
- Above ALL Bowling Supply — Valparaiso & Hobart
- Blossom Floral Design — 615 N Michigan St, South Bend
- Geeked Out Games — 10830 Bennett Pkwy, Zionsville / Fishers
- Its Not Corn (Apparel) — 120 N Miller Ave, Marion
- Jayla s Gifts, Plants, Flowers — 207 E Market St, Nappanee
- Jewelry Gallery — 17425 Carey Rd, Westfield
- Lake Effect Florals — 278 E 1500 N, Chesterton
- Mr. Kay s Fashionable Shoes — 2218 Southlake Mall, Merrillville
- Nature s Mercantile — 122 N Main St, Auburn
- Nick Nackery — 201 E Virginia St, Evansville
- Old-School Outpost (Games) — 3825 S East St, Indianapolis
- Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway
- Rock Bottom Resale — 11186 County Rd 34, Goshen
- Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie
- Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute
- Smoke Xpress (Tobacco) — Michigan City & Elkhart
- Svpplements — 316 W Cleveland Rd, Granger
- The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette
- Unique Creations by Joe — 1148 S 17th St, Kokomo
- Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis
- War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville
- 710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis
- A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo
- First & Wilkerson Designs / Farmkidz Apparel — Fort Wayne & Lebanon
Second-Hand & Thrift Stores
- DTF Sales — 51 N Main St, Cloverdale
- Millie s Thrift Store — Lafayette (2 locations) & West Lafayette
- MoJo s Thrift-N-Collectibles Store — 527 Cass St, Wabash
- Mood — 248 Spring St, Jeffersonville
Tattoo & Piercing Studios
- A1 Art Tattoos — 4606 E Michigan St, Indianapolis
- Altered Image — 10030 E US Hwy 36, Avon
- Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis
- Crown Point Tattoo — 114 W Hack Ct, Crown Point
- Evolution Tattoo — 2901 Mitchell Rd, Bedford
- La Familia Tattoo — 529 W Chicago Ave, East Chicago
- Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette
- Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus
这篇《Now Accepting Bitcoin: Old Major Market Brings Artisanal Meats to 48 States》最早发表于 Bitcoin Magazine,署名作者为 Vagabond。

