Bilibili Inc. reported its unaudited financial results for the second quarter ended June 30, 2026, showing gains in revenue, profitability, and user activity. Average daily active users reached 116.5 million, up 7% from a year earlier, while average daily time spent climbed to 113 minutes and total time spent rose 14%. Monthly active users stood at 371 million, according to Chairman and CEO Rui Chen.
Total net revenues came in at RMB 7.94 billion, or about $1.17 billion, up 8% year over year. Advertising remained the fastest-growing major segment, rising 28% to RMB 3.13 billion. Value-added services revenue increased 5% to RMB 2.97 billion, while mobile games revenue fell 14% to RMB 1.39 billion. Revenue from IP derivatives and other businesses edged up 2% to RMB 449.8 million.
Gross profit rose 10% to RMB 2.95 billion, with gross margin improving to 37.2% from 36.5% a year earlier. Operating profit increased 48% to RMB 372.9 million. Net profit reached RMB 339.1 million, up 55%, while adjusted net profit grew 25% to RMB 703.6 million. As of June 30, 2026, the company held RMB 24.30 billion in cash, cash equivalents, time deposits, and short-term investments.
According to ChainCatcher, Bilibili Inc. (Nasdaq: BILI; HKEX: 9626) released its unaudited financial results for the second quarter ended June 30, 2026.
User activity and total revenue
Average daily active users reached 116.5 million in the quarter, up 7% from a year earlier. Average daily time spent was 113 minutes, and total time spent increased 14% year over year. Chairman and CEO Rui Chen said the company delivered steady growth, with monthly active users reaching 371 million.
Total net revenues were RMB 7.94 billion, or about $1.17 billion, up 8% from the same period last year.
Segment revenue breakdown
Advertising revenue was RMB 3.13 billion, rising 28% year over year. Revenue from value-added services came to RMB 2.97 billion, up 5%. Mobile games revenue was RMB 1.39 billion, down 14%. Revenue from IP derivatives and other businesses totaled RMB 449.8 million, up 2%.
Profit and margins
Gross profit reached RMB 2.95 billion, an increase of 10% from a year earlier. Gross margin improved to 37.2%, compared with 36.5% in the same period of 2025. Operating profit was RMB 372.9 million, up 48% year over year.
Net profit was RMB 339.1 million, up 55%, with a net margin of 4.3%. Adjusted net profit came in at RMB 703.6 million, up 25%, and adjusted net margin was 8.9%.
Basic earnings per share were RMB 0.82, while adjusted basic earnings per share were RMB 1.69. Chief Financial Officer Xin Fan said this marked the 16th consecutive quarter of gross margin improvement.
Cash position
As of June 30, 2026, the company held RMB 24.30 billion in cash, cash equivalents, time deposits, and short-term investments.
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