According to data released by Binance on Wednesday and reported by ChainCatcher, Binance’s direct stock trading platform surpassed $400 million in assets under management during its first week after launching on June 1. The platform’s early trading activity was heavily concentrated among users in emerging markets, which accounted for about 84% of total trading volume.
Small-Ticket Trades and Younger Users
Binance’s data showed that one quarter of users were under the age of 25. Nearly 40% of transaction value came from trades below $100, while the minimum trading threshold on the platform was only $5. These figures show that, in its first week, the product drew a significant share of smaller trade sizes.
Binance also disclosed conversion and trading behavior metrics. Around 10% of visitors to the product page completed registration, and 64% of those registered users placed trades. In terms of holding behavior, 70% of users chose to hold their positions rather than close them on the same day.
Information Technology Leads First-Week Inflows
By sector allocation, information technology represented 57% of first-week inflows. Within that category, semiconductors and hardware accounted for about 44%. Binance Research attributed the allocation to users’ positive view of AI infrastructure.
Users traded more than 1,100 assets during the first week, and 124 assets each recorded trading volume above $100,000. The platform is available to eligible non-U.S. users and offers access to more than 7,000 U.S. stocks and ETFs. Trades are executed through ADGM-regulated broker Nest Trading Limited, while Alpaca provides custody services.