According to data released by Binance on Wednesday and reported by ChainCatcher, the company’s direct stock trading platform surpassed $400 million in assets under management during its first week after launching on June 1. Binance said that about 84% of the trading volume came from users in emerging markets, making those users the main source of activity during the platform’s initial week of operation.
Young users and smaller trades shaped the first-week profile
The data showed that one quarter of users were under the age of 25. Nearly 40% of trading value was below $100, while the minimum trading threshold on the platform was only $5. Binance also disclosed conversion data for the product: around 10% of visitors to the product page completed registration, and 64% of those registered users placed trades.
User behavior during the first week also leaned toward holding positions. Binance said 70% of users chose to hold their positions rather than close them on the same day. Together with the registration, order placement and low-ticket trade data, these figures outline the early user profile of the direct stock trading platform.
Information technology led first-week inflows
By sector allocation, information technology accounted for 57% of first-week fund inflows. Within that category, semiconductors and hardware represented about 44%. Binance Research attributed this allocation to users’ optimism toward AI infrastructure. During the first week, users traded more than 1,100 assets, and 124 assets each recorded more than $100,000 in trading volume.
The platform is available to eligible non-U.S. users and offers trading in more than 7,000 U.S. stocks and ETFs. The trades are executed through Nest Trading Limited, a broker regulated by ADGM, while Alpaca is responsible for custody.