Binance has taken to official social media to market its Flexible Products, telling users they can earn up to 8% APR. VIP users get a separate 5% APR tier, with the amount eligible for that rate capped at 500,000 USDT. The promotional content was built as a meme and appears designed to draw users into the exchange's wealth-management lineup. Techub News relayed the announcement and labeled yield-specific marketing of this sort as guided promotion. The 8% figure is the top rate Binance advertises for the product, while the 5% offer is confined to VIP customers and to the stated cap. The report's takeaway is that promotional material containing concrete yield numbers is not neutral product information. Binance's message focuses on the high end of what Flexible Products users can make, with the VIP component adding a lower, capped alternative. The campaign is part of an effort to attract participation in the platform's savings features, according to the report. Techub News's summary did not include duration details or asset eligibility.
Binance is promoting its Flexible Products on official social media, claiming users can earn up to 8% APR. VIP users are being offered 5% APR with a cap of 500,000 USDT, according to a report from Techub News.
The campaign is built around a meme and is meant to push users toward the exchange's wealth-management services. Techub News said yield-specific marketing of this kind counts as guided promotion.
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