The market is currently in a phase of macro repricing driven by inflation and interest rate expectations. For over a decade, Bitcoin benefited from an environment of abundant liquidity and low inflation, strengthening its narrative as a hedge against currency debasement. However, as institutional capital continues to pour in, Bitcoin's pricing logic is changing, becoming increasingly dependent on interest rate expectations and capital flows.

Recent weakness in Bitcoin is not due to deterioration in its own fundamentals, but rather to the ebbing of the two core drivers that powered this bull market. On the one hand, expectations for rate cuts have been continuously revised downward; on the other, the incremental capital from Bitcoin ETFs and Strategy (formerly MicroStrategy) is slowing down.

Inflation Resurgence Squeezes Rate-Cut Hopes
Post-pandemic fiscal stimulus altered the monetary transmission mechanism, with funds not only boosting asset prices but also flowing into the real economy, pushing inflation significantly higher after about 18 months. In June 2022, US CPI hit a peak of 9.1%. Inflation then steadily declined, reaching 2.4% in September 2024, which reinforced expectations of rate cuts and provided key support for Bitcoin's rally.

This logic began to shift at the end of 2024. As fears of rekindled inflation grew, rate-cut expectations dwindled. The market's pricing for 2025 rate cuts dropped from roughly six cuts in September 2024 to near zero by January 2025. Although it later recovered to about 2.6 cuts, the repricing turned cautious again after CPI hovered around 3%. On May 12, 2026, CPI data came in at 3.8%, and the market even started pricing in about 1.8 rate hikes. Equities may partially absorb higher inflation through nominal revenues and earnings growth, but Bitcoin, lacking cash flows and earnings support, is more sensitive to changes in rate expectations. When the market prices in a higher rate path, Bitcoin tends to bear the brunt of selling pressure.

ETF and Strategy: Twin Engines Cooling
In the current cycle, Bitcoin ETFs have been one of the most important sources of incremental capital. Since expectations for ETF approval heated up in 2023, institutional money became the core upward driver. However, as the Fed's stance shifted hawkish, inflows slowed markedly. After entering 2026, Bitcoin ETFs recorded persistent net outflows, with a significant decline in investors' willingness to add positions.
Particularly after the CPI release on May 12, 2026, ETF outflows intensified, totaling approximately $4.3 billion. In the following 15 trading sessions, 14 recorded net selling, indicating that institutional capital remained cautious in a high-inflation environment. Meanwhile, Strategy and Bitcoin ETFs together have accumulated roughly $110 billion in Bitcoin allocations, but as Strategy's room for further accumulation narrows, its role as the second major capital engine is diminishing.

With ETF inflows stagnating, institutional allocation appetite declining, and Strategy's buying momentum slowing, the two pillars that supported this bull market are both cooling, making Bitcoin's rebound more difficult.

Recovery May Hinge on Inflation Peaking
Overall, the main challenge Bitcoin currently faces is not internal to the industry but stems from the shifting macro environment. The loose liquidity and rate-cut expectations that previously supported the rally are fading, and institutional money remains wary of high inflation and higher rates. In the short term, as long as inflation stays elevated, Bitcoin is likely to remain range-bound. However, looking at historical cycles, inflation will eventually peak. Once inflation subsides and rate-cut expectations are restored, institutional capital may flow back, potentially sparking a new and stronger recovery in Bitcoin.

Some of the views above are from BIT on Target; contact us for the full BIT on Target report.

