Bloomberg Senior ETF Analyst Eric Balchunas said on X that the U.S. ETF market is going through an unprecedented expansion. In June, 242 ETFs were launched in the United States, setting a monthly issuance record. That pace works out to about 11 new products per day.
First-half additions reach 730
Balchunas said 730 ETFs were added in the first half of 2026. If the current pace continues, the total number of newly launched ETFs for the full year could top 1,450, which would handily surpass last year’s record.
Corgi moves into sixth place
He singled out emerging issuer Corgi for its aggressive expansion strategy. Data cited by Balchunas showed that Corgi launched more than 100 ETFs in June and has now risen to sixth place among ETF issuers.
If the firm keeps up its current issuance pace, and with about 350 ETFs still in registration, Corgi could overtake BlackRock by the end of this year and become the issuer with the largest number of ETFs on the market, according to Balchunas.
Asset gathering remains a separate challenge
Balchunas said BlackRock spent more than 20 years building an ETF lineup of that scale, while Corgi could reach a similar product count in less than a year. He also said a jump in the number of products does not mean assets rise at the same rate.
Some of Corgi’s ETFs have already drawn inflows, but most of the products are still in the market development stage. The average asset size across Corgi’s ETF lineup is about $4 million, compared with about $3 billion for the ETF industry overall. That leaves Corgi facing a significant challenge in attracting assets.
Balchunas described Corgi’s mass-launch strategy as “extremely bold,” and said its rapid expansion has become one of the most closely watched developments in the ETF market right now.