A new analysis by AI visibility platform Searchable found that ad relevance inside ChatGPT conversations still has room for improvement. The study reviewed more than 11,000 ads shown in ChatGPT chats between July 4 and Aug. 4, 2026. According to the findings, 33% of the ads were completely unrelated to the conversation, while only 27% directly matched the specific product a user was asking about. On a conversation basis, 40% of chats that included ads had at least one irrelevant ad, and in 28% of those chats, every ad shown was unrelated to the topic being discussed. The report also said 68% of ads appeared in conversations where users showed no purchase intent. The data adds context to OpenAI’s ad push. In June, OpenAI Chief Revenue Officer Denise Dresser said the rate at which users turn off ads had fallen by half since the advertising business launched in February.
Techub News said AI visibility platform Searchable reviewed more than 11,000 ads that showed up in ChatGPT conversations from July 4 to Aug. 4, 2026.
The findings were blunt: 33% of the ads had nothing to do with the conversation, and just 27% directly matched the exact product a user was asking about. Looking at it by conversation, 40% of chats with ads had at least one irrelevant ad, while 28% of conversations included ads that were fully unrelated to the topic. Searchable also found that 68% of the ads showed up in conversations where users had shown no purchase intent.
Back in June, OpenAI Chief Revenue Officer Denise Dresser said the share of users switching off ads had fallen by half since the ad business started in February.
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