Study says Claude and ChatGPT shopping assistants offered different prices based on user wealth

Study says Claude and ChatGPT shopping assistants offered different prices based on user wealth

N
News Editor
2026-10-07 11:13:15
A study on AI shopping assistants found that Anthropic’s Claude and OpenAI’s ChatGPT offered different product prices depending on a user’s wealth level, according to Bloomberg Technology as cited by Techub News. The finding points to potential pricing disparities in AI-assisted shopping flows rather than a uniform quote for all users. The report also said the research could add to calls for tighter oversight of how AI systems handle pricing behavior. The study focused on shopping assistant use cases involving Claude and ChatGPT, two of the most widely used generative AI products from Anthropic and OpenAI. No additional details on methodology or product categories were disclosed in the source brief.

A study on AI shopping assistants found that Anthropic’s Claude and OpenAI’s ChatGPT offered different product prices based on a user’s wealth level, according to Bloomberg Technology, as cited by Techub News.

The finding could add to calls for tighter regulation of AI pricing behavior.

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