According to data compiled by Wu Blockchain, total web traffic at major cryptocurrency exchanges reached roughly 134 million visits in July 2026. That represents a 2.35% decline month-over-month from about 138 million in June. The dataset covers 12 exchanges, of which five saw higher traffic and seven saw lower traffic. Binance remained the largest, drawing 36.04 million visits for a 26.8% share. OKX followed with 25.62 million visits, a 19.1% share, while Coinbase came third with 20.6 million, or 15.3%. Together, the top three accounted for 61.2% of total traffic. Among the gainers, Bitfinex increased 3.7% to 0.56 million visits, KuCoin rose 3.2% to 15.58 million, and Bybit was up 2.8% to 11.11 million. On the losing side, Deribit dropped 44.7% to 0.63 million, HTX fell 23.0% to 1.64 million, and Upbit declined 16.0% to 4.16 million. Geographically, Binance drew most of its visitors from India, OKX from Japan, and Coinbase from the United States.
Wu Blockchain’s compiled data shows that major cryptocurrency exchanges pulled in about 134 million web visits in July 2026. That was down 2.35% from roughly 138 million in June. The survey looked at 12 exchanges: five logged month-over-month gains, while seven slid.
Top Three Exchanges and Concentration
Binance held the top spot with 36.04 million visits, good for a 26.8% share. OKX was next at 25.62 million (19.1%). Coinbase ranked third with 20.6 million (15.3%). Put together, those three made up 61.2% of total traffic.
Best and Worst Monthly Movers
Bitfinex topped the gainers at 0.56 million visits, up 3.7%. KuCoin added 3.2% to reach 15.58 million. And Bybit climbed 2.8% to 11.11 million. On the losing side, Deribit fell 44.7% to 0.63 million, HTX dropped 23.0% to 1.64 million, and Upbit was down 16.0% to 4.16 million.
Visitor Geography
As for where visitors came from: India ranked as the biggest source for Binance, Japan for OKX, and the United States for Coinbase.
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