Techub News, citing a former Binance employee, says co-founders Changpeng Zhao and Yi He used characters from The Simpsons as internal codenames. Zhao was referred to as “Homer,” while He used “Marge” or “Marjorie,” according to the former employee. The report links the practice to Binance’s long-running yellow branding, which the source says was inspired by the show’s famous yellow family. The former employee also said the pair were not only business partners but long-term partners, and that the codenames became part of the company’s internal culture.
Techub News says a former Binance employee claimed co-founders Changpeng Zhao and Yi He used The Simpsons characters as internal codenames.
According to the former employee, Zhao used “Homer,” while He used “Marge” or “Marjorie.”
The source linked the practice to Binance’s long-running yellow brand visuals, saying they were inspired by the animated series’ famous yellow family.
The former employee also said the two founders were not only business partners but long-term partners, and that the codenames became part of the company’s internal culture.
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