Bloomberg ETF analyst Eric Balchunas said in a post on X that exchanges are also betting institutions will use new futures contracts to hedge potential losses tied to sports-related exposure. In a statement, FutureSports co-founder Leigh Taylforth said demand is high for these distinct new contracts as hedging tools among a range of possible participants. He named stadium owners and operators, sports sponsors and endorsers, insurers, sports apparel manufacturers, and league broadcast partners as examples of groups that could use the products. The comments point to expected institutional interest in newly structured futures contracts connected to sports risks, with exchanges positioning around that demand.
Bloomberg ETF analyst Eric Balchunas said in a post on X that exchanges are betting institutions will use new futures contracts to hedge potential losses related to sports.
In a statement, FutureSports co-founder Leigh Taylforth said there is strong demand for these new contracts as hedging tools among potential participants including stadium owners and operators, sports sponsors and endorsers, insurance companies, sports apparel manufacturers, and league broadcast partners.
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