Google has opened its first overseas AI experience flagship store in Tokyo’s Omotesando district, describing it as the largest AI experience flagship location in the world. The site lets customers test a range of features in person, including AI-based real-time style transformation for image editing and creative photo booth-style pictures that have become popular in Taiwan, Japan, and South Korea.
Omotesando chosen for Google’s new flagship site
According to data cited from Japan’s Ministry of Internal Affairs and Communications, Apple currently dominates Japan’s smartphone market with a 59% share, while Google phones account for 10%. The report described the market as highly competitive.
The newly opened Google Omotesando flagship store has set aside the basement level through the second floor as AI experience zones. Google chose the Omotesando and Harajuku shopping area, where international brands are concentrated, as a way to bring its products closer to consumers through in-person interaction and expand its user base in Japan.
A workshop area has been installed toward the back of the store and will regularly host seminars on Google’s latest services and products. The location also sells official Google merchandise, including Japan-exclusive canvas bags and tableware. A customer service counter in the basement provides repair assistance.
Google Lens product lookup inside the store
Customers can point a smartphone camera at an item and receive product information including specifications, customer reviews, and live price comparison details.
Pixel Studio features AI photo booth tools
On the second floor, Google has built a Pixel Studio experience zone to show the latest Pixel functions and a range of Gemini AI use cases. Visitors can create trendy photo booth images there, using the Veo video generation model and Nano Banana image generation tools for AI-produced pictures.
In the avatar creation area, visitors can also use Gemini to analyze a selfie and receive a customized identification badge.
Genie 3 powers an immersive interactive space
Visitors can enter any word they think of at the site, and the AI generates an immersive visual environment in real time. In that interactive zone, guests can try Google DeepMind’s in-development AI system called Genie 3, exploring a real-time generated 3D virtual world through preset or custom prompts.
Repair and customer support available on site
The basement level houses a customer support center offering on-site repairs, warranty applications, and Pixel Care+ extended warranty service. For Pixel 6a and newer smartphones, along with Pixel Watch 4 and newer smartwatches, repairs may be completed the same day depending on the situation.
The store also includes a separate consultation space with one-on-one support and first-time device setup assistance.
Opening hours and launch items
Google’s Tokyo Omotesando flagship store operates from 10:00 a.m. to 8:00 p.m. on weekdays, weekends, and holidays. To mark the opening, the store will also release limited-edition commemorative goods.