Rockstar released the GTA 6 launch trailer on Thursday, and one brief scene was enough to ignite on-chain speculation. An aircraft in the trailer carried the words “DacityCoin AudaCity,” while a character lit a neon pink flare on the wing. The reference appeared for roughly two seconds, but it quickly spilled into crypto trading.
Dacity jumped 2900% within an hour of the trailer
According to ChainCatcher, a Solana meme coin using the same name surged from a $104,000 market capitalization to as high as $3.18 million within an hour of the trailer’s release, marking a 2900% jump.
The token had been created five days before the trailer went live, which meant traders had time to buy in ahead of the spike.
The token traced back to earlier leaked GTA 6 footage
ChainCatcher said the coin was born after leaked GTA 6 footage distributed by the well-known Rockstar hacker Cyberleek showed Dacity Coin earlier. At that stage, only a small number of traders appeared to notice it.
The token launched on Solana’s Pump.fun on Oct. 11. Its market cap briefly reached $1.14 million, then fell to $144,700 and moved sideways before surging again on Thursday.
DEX Screener data showed several large winners
Data from DEX Screener showed that 24 traders made more than $10,000 each on the token. The biggest winner turned $1,912 into $44,000.
Dacity’s market cap now stands at $1.5 million, down about 53% from its $3.18 million peak.
GTA wiki points to an in-game promotion plotline
According to GTA wiki, the game’s protagonist Lucia is asked to promote the AudaCity brand through a parachute stunt and attract investment for Dacity Coin. If that description is accurate, the game appears to be mocking the extreme promotional tactics used by meme coin creators over the years.
A similar pattern has played out before
ChainCatcher noted a previous example in February 2025, when Fortnite added a fictional cryptocurrency called Dill Bits. A real token with the same name later appeared on Solana, reached a market cap of $4.78 million, and then dropped 96%.
In April that year, after Epic Games CEO Tim Sweeney called it a scam, the token climbed another 2700% before falling 82% again within days.
Rockstar has not responded to Dacity Coin so far.