Hardware wallet maker Ledger has unveiled the CL Card, a Visa-branded crypto payment card designed to let users spend Bitcoin while keeping the core principle of self-custody intact. Built in partnership with fintech firm Baanx, the product aims to bridge everyday crypto payments and direct user control over digital assets.
Bitcoin spending with BTC rewards
According to the announcement, the CL Card enables users to spend Bitcoin and offers 1% cashback in BTC. It also includes a feature that allows salaries to be converted directly into Bitcoin, giving users another way to accumulate BTC through routine financial activity. For Ledger, whose brand has long been tied to the idea of holding one’s own keys, the card extends that philosophy into consumer payments.
Stablecoin and privacy-focused payment expansion
Ledger also said it has partnered with Concordium to support secure, privacy-focused stablecoin payments through hardware wallets. This suggests the company is looking beyond Bitcoin-only spending and is positioning hardware wallets as a broader payments interface for multiple on-chain assets.
Available in the U.S., with state-level limits
The CL Card is now available in the United States, excluding New York and Vermont. That rollout marks a notable step for regulated crypto financial tools, while also highlighting the fragmented nature of U.S. compliance requirements. For crypto payment products targeting mainstream adoption, jurisdictional coverage remains a key factor in scaling usage.
Using brand partnerships to widen cultural reach
Beyond payments, Ledger pointed to partnerships with Alpine Formula 1, the San Antonio Spurs, and Balenciaga as part of a broader push to embed crypto into lifestyle and cultural sectors. Taken together, the CL Card launch indicates Ledger is building a more complete ecosystem around custody, payments, and consumer-facing brand presence.