Meta said on July 10 that it has suspended the Instagram citation feature tied to Muse Image AI, acknowledging that it "missed the mark" on user consent. The tool had been live for only three days and, by default, allowed public photos to be used for image generation under an opt-out model rather than prior consent. That setup drew criticism from privacy advocates and SAG-AFTRA, the performers’ union, which warned about the risk of non-consensual use of personal likenesses and called for stricter consent safeguards. According to CryptoBriefing, the episode has also sharpened attention on decentralized identity protocols and created fresh context for crypto projects focused on digital rights management.
Meta halts Instagram citation tool tied to Muse Image AI
Meta said on July 10 that it has paused Muse Image AI’s Instagram citation feature, saying it had “missed the mark” on user consent. The feature had been available for just three days and defaulted to allowing public photos to be used for AI image generation under an opt-out system, rather than requiring prior consent.
Privacy advocates and SAG-AFTRA criticized the move, warning that it created a risk of non-consensual use of personal likenesses. They called for stricter consent standards.
CryptoBriefing said the incident highlights demand for decentralized identity protocols and adds context for crypto projects tied to digital rights management.
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