According to Bloomberg, dozens of financial institutions including Visa, Stripe, Mastercard, BlackRock, and Coinbase are planning to jointly launch a new stablecoin called OUSD. Unlike traditional stablecoins issued by a single entity (e.g., USDT or USDC), OUSD will adopt a revenue-sharing business model among the consortium members. Under this model, all participating institutions will distribute the income generated from stablecoin issuance and circulation according to an agreed-upon ratio.
The initiative marks a strategic push by established payment giants and asset managers into the rapidly growing stablecoin sector. By pooling resources and expertise, the consortium aims to create a more collaborative and potentially more resilient stablecoin. Industry observers note that this could intensify competition with dominant stablecoins like USDT and USDC, and may accelerate the entry of more traditional financial firms into the crypto ecosystem.
Specific details on the OUSD governance structure, reserve backing, and launch timeline have not yet been disclosed. However, the involvement of major players such as Visa, Mastercard, Stripe (a leading payment processor), BlackRock (the world's largest asset manager), and Coinbase (a top crypto exchange) signals a high level of institutional commitment. The revenue-sharing model also distinguishes OUSD from existing stablecoins, potentially attracting partners who seek direct economic incentives. Further developments are expected as the consortium moves toward formalizing the project.