Some of Nvidia’s large customers have been told to expect higher prices for servers built with the company’s AI chips, according to a Bloomberg-cited Odaily report. The increase is tied to persistently rising memory chip costs, and in many cases server prices are expected to climb by more than 15%.
The reported price changes are expected to apply to systems scheduled to begin shipping in early 2027. Products affected include Vera Rubin and Grace Blackwell. The exact size of the increase will depend on the chip generation and the memory configuration used in each system.
Server manufacturers that build systems for major data center operators including Microsoft, Google, and Oracle have also recently notified customers of the planned increases. The report did not disclose additional pricing details beyond the expected threshold and the factors that will determine final adjustments.
Some of Nvidia’s large customers have received notice that prices for servers using the company’s AI chips are set to increase, with most systems expected to see hikes of more than 15%, according to a Bloomberg-cited report from Odaily.
The increase is linked to persistently rising memory chip costs. The report said the higher pricing is expected to apply to systems scheduled to begin shipping in early 2027, including products tied to Vera Rubin and Grace Blackwell.
The exact increase will depend on the chip generation and the memory configuration.
Server makers that manufacture systems for major data center operators such as Microsoft, Google, and Oracle have also recently informed customers about the planned price increases.
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