John Hoffman, head of portfolio management at Ondo Finance, said tokenized assets are developing along a path that closely resembles the early years of exchange-traded funds. Speaking at the Wyoming Blockchain Symposium 2026, Hoffman said the ETF market’s 33-year history mirrors the way tokenization is evolving today, with both starting under a cloud of doubt before moving toward broader adoption. He said the market is once again watching a new technology work its way into finance step by step.
Hoffman joined Ondo a little more than two months ago after 18 years in traditional finance, including time leading Invesco’s ETF business in the Americas. He said early ETF products faced many of the same questions now directed at tokenized assets, including whether the technology was workable and what real problem it was solving. Ondo began offering tokenized U.S. Treasury products in early 2023 with the launch of OUSG, a fund aimed at institutional investors seeking exposure to short-term U.S. government debt. Hoffman said Ondo’s U.S. Treasury products now have about $2 billion in total value locked. The remarks were reported by The Block.
John Hoffman, head of portfolio management at Ondo Finance, said tokenized assets are moving through a development cycle that looks much like the one exchange-traded funds went through in their early years.
Speaking at the Wyoming Blockchain Symposium 2026, Hoffman said the 33-year history of ETFs closely tracks the way the tokenization market is evolving today. In his view, the market is once again seeing how a new technology can gradually reshape financial markets over time.
Hoffman joined Ondo a little more than two months ago. Before that, he spent 18 years in traditional finance and previously led Invesco’s ETF business in the Americas. He said ETFs also faced similar skepticism in their early days, including questions about whether the technology was viable and what problem it actually solved. He said those same questions are now being raised around tokenized assets.
Ondo began offering tokenized U.S. Treasury products after launching OUSG in early 2023. The fund is designed for institutional investors and provides exposure to short-term U.S. government debt. Hoffman said Ondo’s U.S. Treasury products currently account for about $2 billion in total value locked.
The remarks were reported by The Block.
This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan. Disclaimer:
The market information, project data, and third-party content displayed on this platform are for industry information sharing only and do not constitute any form of investment advice or return commitment.
Cryptocurrency trading carries high risks. Users should fully assess their risk tolerance and make independent decisions. All profits, losses, and legal responsibilities are borne by the users themselves.
