Ripple Unveils a New Anti-Scam Initiative
Ripple CEO Brad Garlinghouse has introduced “Scamberry Pie”, a new effort designed to address the growing threat of digital fraud in the cryptocurrency sector. The initiative is intended to encourage more open discussion around suspicious activity and to push users to be more cautious when interacting with unfamiliar links, websites, and messages.
According to the announcement, the campaign will offer tools to help verify suspicious websites and communications. That focus reflects a broader industry problem, as crypto scams continue to evolve across social media, messaging apps, and fake brand impersonation channels, where users are often targeted through convincing but fraudulent content.
Focus on Protecting XRP Holders
Ripple said it is also actively working to remove malicious domains and fake livestreams aimed at XRP holders. These scams often mimic official branding, fabricate promotions, or impersonate executives in an attempt to trick victims into sending funds or disclosing sensitive information.
Scamberry Pie is also part of the wider Tech Against Scams coalition, which includes partners such as Match Group, Cash App, and Coinbase. The participation of multiple well-known companies underscores that fraud prevention is no longer just a platform-level issue, but a broader challenge requiring cross-industry coordination.
AI-Driven Fraud Adds Urgency
Ripple CTO David Schwartz recently highlighted the risks posed by AI-enabled scams, pointing to a deepfake video that falsely depicted Garlinghouse. The example illustrates how fraudsters are increasingly using artificial intelligence to make scams more believable and easier to distribute at scale.
Overall, Ripple’s Scamberry Pie initiative signals a more proactive response to rising scam activity and highlights the growing need for user education, content verification, and coordinated action across the crypto ecosystem.