Saizeriya said it will lift menu prices in Japan by an average of 6% from Oct. 29. Its staple Milan-style doria will go from 300 yen to 320 yen. In a notice published on Oct. 14, the low-cost Italian restaurant chain said it could no longer swallow the jump in costs and apologized to customers, saying the situation came down to the company’s own "insufficient effort."
Company cites higher food and energy costs
In Saizeriya’s official statement, the company said raw material prices have been rising and energy costs have kept climbing too, even though it had tried to hold menu prices steady. The notice said, "Because of our own insufficient effort, we have reached a point where we can no longer absorb ingredient shortages and rising costs."
After what it called a careful review, Saizeriya said it chose to revise prices so it could keep product quality and stable supply intact. It also said, "We are truly very sorry, and we sincerely ask for our customers' understanding."
The company gave several details with the price revision:
- Items previously priced at 400 yen will be adjusted to 420-430 yen.
- Twenty-four stores near leisure facilities and in urban areas will see average price increases of 10%.
- Prices for "fresh wine" and breakfast- and lunch-only menus will remain unchanged.
Every price in the notice includes tax. Saizeriya also said the 6% figure is just an overall average, and actual increases will differ by item.
Japan operating margin stood at 3.0%
Saizeriya released earnings the same day for the fiscal year ending August 2026, covering September 2025 through August 2026. Consolidated revenue totaled 301.483 billion yen, up 17.4% from a year earlier. Operating profit reached 16.419 billion yen, up 5.9%. Net profit attributable to the parent company, though, slipped 1.1% year over year to 11.046 billion yen. So yes, operating profit grew, but at roughly one-third the pace of revenue.
In Japan, revenue rose to 203.336 billion yen, up 17.6%, and operating profit increased 19.4% to 6.009 billion yen. But the operating margin for the Japan business was still only 3.0% — basically 3 yen earned for every 100 yen in sales.
Customer traffic kept climbing. Annual guest visits in Japan hit 236.4 million, up 15.3% from the previous year. But costs climbed faster than sales. Cost of goods sold for the Japan business jumped 23.8%, outpacing the 17.6% revenue growth rate. The cost ratio rose from 45.9% to 48.3%, meaning costs went up by 2.4 yen for every 100 yen sold.
Saizeriya said it had long stuck to a policy of leaving menu prices unchanged even as raw material and energy costs rose. It said it will keep working on procurement and its supply chain. Even so, menu prices will now be revised according to conditions so the company can maintain quality and stable supply.
Taiwan website has not posted a price adjustment notice
The summary attached to the earnings report said exchange rates cut operating profit by 3.17 billion yen. And as of Oct. 14, Taiwan’s official website still had no notice about price changes.
Stores in Taiwan are run by Taiwan Saizeriya Restaurant Co., Ltd., a consolidated subsidiary of the Japanese parent company. An investor presentation showed Taiwan had 27 stores as of the end of June 2026, a net increase of three from a year earlier. The Taiwan website also shows 27 stores.
The latest price revision notice came from the Japanese parent company, and it said nothing about overseas stores. The menu page on the Taiwan website was updated on Oct. 1. It listed Milan-style meat sauce doria at NT$120, cheese-loaded Milan-style doria at NT$150, and the drink bar at NT$50 per person. Compared with the June 2025 version of the website menu, prices for 14 items in doria, pizza, risotto, and the drink bar had not changed.
Financial results showed Taiwan revenue of 4.838 billion yen for the period from July 2025 to June 2026, up 24.4% year over year. Operating profit for that same period was 637 million yen, up 8.6%.
What is known so far
As of Oct. 14, Taiwan Saizeriya still had not posted any price adjustment notice on its official website, and the Japanese parent’s announcement did not mention overseas stores. The current website menu still shows Milan-style meat sauce doria at NT$120, the same price as in the June 2025 version.
In Japan, the new prices take effect on Oct. 29. The average increase is 6%. Milan-style doria will rise from 300 yen to 320 yen. Twenty-four stores near leisure facilities and in urban areas will see average increases of 10%. And breakfast and lunch-only menus will stay unchanged.
